WHAT'S A CFE

Why Should I Care Whether You’re a CFE or Not?

And What the Heck is That?

When seeking out a franchise consultant to where do you begin? I’d encourage you to seek out the most experienced, the most educated, and the most committed to franchising.


In franchising, there’s a singular gold bar standard of excellence designation that a franchise executive can earn

A CFE Designation Represents the Crème de la Crème of Franchising Business Credentials

This prestigious and coveted designation is “Certified Franchise Executive (CFE)” and it’s awarded and governed by the International Franchise Association. I’ve personally earned my CFE and I proudly bear these initials like a badge of honor with anyone I work with.


The CFE program is not a one-time designation. It requires constant continuing education for renewal, which keeps me current on franchising trends and laws. CFE’s are not a “dime a dozen” either.


Been There, Done That


A CFE is someone special due their specific expertise about franchising. We’ve often made the mistakes people make when mismatched with the wrong franchise…and suffered the consequences. We have real experience, not just book learning. Through my own CFE certification process, the program allows me to stay current with extensive knowledge in all the dynamic areas of franchising.

The CFE gives me competency to help you navigate:

Franchise business and financial management

Franchise Laws

Franchise sales, marketing and operations management

Franchisee/franchisor relationships

Franchise strategic planning, and more

Strategic CFE Partners Help Me Build You the Strongest Team Possible

I’ve also developed strategic relationships with other key CFE’s in franchising with complementary knowledge. Together we share the common foundation of CFE certification. When we need them, I can introduce these important individuals to you at just the right time.


You’re about to invest a large sum of money and time into becoming a franchise business owner. Wouldn’t you seek out the most qualified guide and support team to help you make the best decision possible?


Whether you work with me or someone else, choose someone who has dedicated themselves to being the absolute best in franchising. It takes a significant effort to become a CFE. Take notice when these esteemed letters are behind a franchise executive’s name.


And once you start working with a CFE you‘ll immediately realize you made an excellent choice!

Get in Touch

Set up a time for us to chat. No obligations, just good free information about franchising and owning a business.

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